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A personal brand is all about what people know you for. Ideally, you want them to associate you with a specific thing, a niche so that when they see or hear your name, they think of success in that area. People need to think of you as a leader or expert in that area. Personal branding is all about finding what you’re good at, prioritizing, putting yourself out there, and sharing what you know with others.
So how do you start? Well, it’s not as mystical as it sounds. Very simply, think about what makes you unique. What do you bring to your job, business, the world that is different? What are your strengths? And then combined with that, what do you enjoy doing and are passionate about? You may be good at a certain thing because it was drilled into you, but if it’s not your passion, you won’t stick with it. Make a list of what makes you unique, what your talents are, and then cross-reference that with your passions.
Now that you’ve figured out what makes you you, grow in that area. Learn about it more, take your strengths to greater heights. Do what you need to become an expert in that area. You need to learn enough, be experienced enough, practice enough to be the go-to person in this area. Your personal brand is no use to you if you can’t do it well or even better than anyone else. This is continuous. You never stop learning, growing, and developing. Doing so is critical to successfully branding yourself.
You know what you’re good at, so don’t let your attention get snagged by other things. Set goals for yourself that are in line with your strengths and uniqueness. Prioritize the growth of your personal brand. Do what it takes to develop it. When other opportunities arise, use your goals as a measure of whether you should pursue them. If they aren’t in line with your priorities and branding, then you can politely decline.
Now that you’ve accumulated all this knowledge, it’s time to put it out there. You will never develop your personal brand if you don’t impart your value to others. Find the platform that works best for you, whether it’s social media, a website, or both and start making noise. Don’t be obnoxious, but participate in discussions, write articles, and generally make it known that you have some knowledge in your area. Use your network to spread the word. By helping people there, they’ll tell others, and so on.
Creating a personal brand is a great asset in today’s business world. It does take work and effort, but it’s not impossible or only available for the elite. In fact, it’s all about becoming one of those elite by being an expert in your niche.
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